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The One-Two Jab of Marketing & Free Conditional Pricing Through the Coinless App

We recently walked one of our car wash operators through a marketing campaign, wherein he sent a short message to ALL OF HIS CUSTOMERS, explaining to his new FREE CONDITIONAL PRICING on vacuums. His customers can now unlock free vacuum services, by either joining Wash Club or buying any other wash service on his lot. The reception has been incredible. Here’s just one example of one of the many responses he’s received from his customers!:

We’ve seen the following responses from his customers:

  • “Amazing! Best car wash ever.”
  • “This is so cool. Thanks, Rex!”
  • “You just keep making things better with this app!”
  • “Love it! I’ll be in today!”

…and many more. It’s a solid one-two punch: (1) Offer your vacuums for free based on the condition(s) of your choice, and (2) use it as a way to engage all your customers and bring them in excited for a great deal and a cleaner car. The one-two jab leads to the a hook. Your customers will be hooked on your car wash, and the amazing new services you’re bringing them, thanks to the Coinless app and solution software.

Keep it clean and easy, friends.

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How Does Coinless’s Wash Club Stand Out?

By now, talking about the benefits of converting customers to subscribed members is like talking about the benefits of keeping clean oil in your car–it’s simply the best way to keep your business running efficiently. According to this article, 70% of business leaders believe subscription models are the key to growth and expansion. But for the unattended carwash owner, affordable subscription solutions didn’t exist until recently. So allow me to show off some of the features that make Coinless’s Wash Club product stand out among the others. While I do, keep in mind this tool is part of Coinless’s BASIC set of software features; it comes at no extra cost, no revenue share, and no additional hardware:

  1. CONVERSION FUNNEL – From the moment a customer downloads the app at your carwash, our user experience (UX) is designed to funnel them to Wash Club. We subtly make it obvious to your frequent customers that Wash Club is ideal for them, and your casual customers will quickly understand the economic benefits in joining too.
  2. SIMPLE TERMS – A confusing subscription is less effective. Coinless Wash Club couldn’t be more simple: “Pay X, Get Y!” It’s that easy. The operator chooses a minimum monthly payment for which they will allow the customer to join, the customer agrees to an automatic, monthly withdrawal, and the operator rewards their loyalty with additional credits. The operator chooses the amount that best suit the business. Many of our operators offer a “Double Your Money With Wash Club” program. That seems to work well.
  3. AUTONOMOUS UP-SELLING – Like all well-designed apps, the Coinless app has built-in triggers that queue the right messages at the right time in the customer journey. When a customer gets low on Wash Club credits, the app will ask them if they want a boost to get through the rest of the month. Of course, now that they’re members, they wouldn’t want to go back to paying the real amount for services, so a boost is a no-brainer. Then we take it one step further; once the customer purchases the boost, the app asks them if they want to upgrade to a higher monthly amount. Imagine needing a boost for two months in a row…think you might upgrade?
  4. MEMBERS ARE ROYALTY – The Coinless app does what it can to make customers feel special. Members should feel above worrying about the number of credits they have to spend, which is why we only talk about credits once they get low (see item #3). This creates a feeling of having unlimited credits, which is crucial in keeping your members content and subscribed.
  5. LOSS AVERSION – The next important factor is keeping your customers onboard. Few forces are as powerful in retail as the psychological principle of loss aversion. Members get their reward every month, and they keep getting it as long as they remain a member. If a customer decides to cancel, we politely remind them they will lose all their bonus Wash Club credits. Enter loss aversion. Customers just don’t like feeling like they’re losing something (they’re not), and most stay on board because of loss aversion.
  6. REPORTING – Data is king. When you adopt a monthly subscription program, you should know a few metrics offhand; MRR, # of Members, Avg. Subscription Amount, LTV, Churn Rate, Redeem Rate, etc. We provide all these metrics in a handsome portal to help you with your Wash Club decision-making. We even collect information from reasons from cancelling members and report it back to you so you can understand how to better customize the program to your customer demographic.

Wash Club is a software feature that some of our competitors sell as their only product, and pricing is often calculated as a revenue share from the subscriptions. That’s not how Coinless does it. Wash Club is just one of the many stopping points along the Coinless customer journey. It’s one of the best stopping points for sure, but we don’t think that should come at an extra cost to the operator. It’s just part of the monthly SaaS package you get in Coinless’s feature-packed, cloud-based point-of-sale platform.

For pricing and an understanding of the Coinless system, visit coinlessmobile.com/onboarding

To speak with a specialist about the Coinless software solution, call (801) 899-0183

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The Coinless MVFs (Most Valuable Features)

Here at Coinless, I often get this question:

What does the Coinless platform provide that its competitors don’t?

It’s a solid question. I love how it gets to the point. The answer is…wait for it…I’m not sure, since I don’t know everything our competitors provide for certain. For one, it’s hard to find another mobile carwash app that does exactly the same things Coinless does. Furthermore, I’ve noticed other carwash apps like to promote they have things they actually don’t upon deeper inspection. Frankly, the best way to answer the question is a short phone call (I’ve provided our phone number at the end of this article). But since some not all people want to jump straight on a sales call, here’s a list of what I would consider the Coinless MVFs (Most Valuable Features):

  • End-to-End Point of Sale – Coinless dangles the proverbial carrot to your customers at every step in the transaction flow: $5 credit to download the app and create your account ($10 in AU/NZ); now use those credits with your first purchase; now give us immediate feedback; now have some loyalty points for your purchase; now refer your friends to earn points; oh, and have you seen how to become a WashClub member?… It’s all built right into an intuitive flow and it provides endless benefits for operators and customers alike. The value is in the data. That’s what the Coinless POS is designed to get. Which brings us to the next point.
  • Data-Driven Reporting – The customer information we gather from customers, is your information. Through our Owner Portal, we give you all your customers’ information, including full name, email, phone number, and all activity. We provide data insights to help you make data-driven decisions, and keep a reel-time eye on your business’s success. 
  • Loyalty Program – Our loyalty program is as basic as it gets, which ensures customers get it, and understand how their loyalty brings them value.
  • Wash Club – Monthly subscriptions are all the rage. But for a self-serve/automatic wash operator, the hardware overhead is daunting. Our wash club solution is based on virtual credits stored in the cloud. This solves three problems that often plague monthly subscription strategies: (1) no additional hardware or on-going maintenance costs, i.e. RFID tags and readers or License-Plate-Reader cameras, (2) no limitation on services, that is, Coinless Wash Club allows your customers to use their credits on any and all your services–it’s not limited to just your automatic bays, and finally (3) no more abuse; since our Wash Club solution simply functions on issued credits that you have agreed to give the customer, there’s no way they can abuse the system–they can’t spend beyond what you’ve agreed to give them. As an additional point of clarification, this service comes as part of the basic software package. There is no revenue share, no cost-per-member fee, nothing but additional monthly revenue for you, the operator.
  • Easy Marketing – Coinless provides easy-to-use marketing functionality through its owner portal. You can quickly find your current customers and invite new customers to your wash. You can send them messages any time, gift them credits any time, announce a promotion any time, and all these outbound messages go straight to your customers’ mobile devices where response rates are always highest.
  • Fleet Management – This is our latest feature add and we think it’s a game changer for your fleet accounts. You can customize your fleets any way you like them–pre-billing, post-billing, variable rates on drivers, custom cadences, automatic billing and invoice generation, etc. If you’ve got fleet customers, you’ll want to see what our fleet management tool can do to simplify your life.

The features above represent the tip of the iceberg for the powerful features the Coinless platform offers. We hope you’re interested, and would love to chat with you soon about getting you started with Coinless.

Check out our onboarding process at this link: coinlessmobile.com/onboarding

Call us at this number to talk with a real human: (801) 899-0183

Remember friends, keep it clean and easy. 🙂

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